Thursday, November 18, 2021

RESEARCH METHODS-1 (SEMESTER-5) QUALITY AND QUANTITY IN SOCIOLOGICAL RESEARCH- Alan Bryman

The development of sociology is traced back in the nineteenth century when industrialization resulted in massive social changes and society was characterized by exploitation. Accompanying these social changes were intellectual changes during which science started to enjoy a higher reputation than ever before.

Science appeared to be capable of producing objective knowledge that could be used to solve human problems and increase human productive capacity in an unprecedented way. It was not surprising therefore, that many early sociologists chose to turn to science for a methodology on which to base their subject. However, not all sociologists have agreed that it is appropriate to adopt the methodology of the natural sciences. For these sociologists, studying human behaviour is fundamentally different from studying the natural world, as people possess consciousness, which entails a different methodology other than natural science. Thus on the basis of the above discussion, two broad traditions within sociology could be identified.

1.    Those who advocated the use of scientific and usually quantitative methods. (Positivists)(focused on objectivity)

2.    Those who supported the use of more humanistic and qualitative methods. (Anti-Positivists)(focused on subjectivity)

Though in recent years, some sociologists have questioned the need for such a rigid division between quantitative and qualitative methodology, and have advocated combining the two approaches.

 

Quantitative Research Methods: 

 

Quantitative research in sociology is largely associated with the ‘positivist tradition’. Early sociologists belonging to the positivist tradition such as Comte, Spencer, Durkheim, etc. believed that the methods and procedures of natural sciences could be adopted in sociology as well. Quantitative research is associated with a number of techniques of data collection such as survey, questionnaire, structured interview and secondary sources of data, etc.

 

The characteristics of quantitative research -

Bryman provides some of the features of quantitative research in sociology that are discussed below:

 

1.    Social facts: As a positivist, Comte believed that the scientific study of society should be confined to collecting information about phenomena that can be objectively observed and classified. Comte argued that sociologists should not be concerned with the internal meanings, motives, feelings and emotions of individuals. Since these mental states exist only in the person’s consciousness, they cannot be observed and so they cannot be measured in any objective way. Similarly, Durkheim also argued that social facts should be treated as ‘things’. This means that the belief systems, customs and institutions of society – the facts of the social world – should be considered as things in the same way as the objects and events of the natural world. 

2.    Statistical data: The second aspect of quantitative approach as advocated by positivists is the use of statistical data. Positivists believed it was possible to classify the social world in an objective way. Using these classifications it was then possible to count sets of observable social facts and so produce statistics. For example, Durkheim collected data on social facts such as the suicide-rate and membership of different religions. 

3.    Correlation: The third aspect of positivist methodology entails looking for correlations between different social facts. For instance, in his study of suicide, Durkheim found an apparent correlation between a particular religion, Protestantism, and a high suicide rate.

4.    Causation: The fourth aspect of positivist methodology involves a search for causal connections. The quantitative research is highly preoccupied with establishing the causal relationship between variables. If there is a strong correlation between two or more types of social phenomena, then a positivist sociologist might suspect that one of these phenomena was causing the other to take place. For example, Durkheim in his study of suicide had explained that low solidarity among the Protestants was the causal factor for high suicide rate amongst them.

5.    Generalization and Replicability: The quantitative researcher is invariably concerned to establish that his result of a particular investigation can be generalized to the larger population. Positivists like Comte and Durkheim, believed that just as natural sciences could arrive at universal laws with regard to matter, similarly, laws of human behaviour can also be discovered in social sciences. They believed that laws of human behaviour can be discovered by the collection of objective facts about the social world, by the careful analysis of these facts and by repeated checking of the findings in a series of contexts (replication).

Positivism is based upon an understanding of science that sees science as using a mainly inductive methodology. An inductive methodology starts by collecting the data. The data are then analysed, and out of this analysis theories are developed. Once the theory has been developed it can then be tested against other sets of data to see if it is confirmed or not. If it is repeatedly confirmed (replicated), then positivists like Comte, Durkheim, etc. assume that they have discovered a law of human behaviour.

 

 

Qualitative Research Methods: 

 

A significant number of sociologists choose not to use the more scientific approaches to the study of human behaviour. They prefer to sacrifice a certain precision of measurement and objectivity in order to get closer to their subjects, to examine the social world through the perspective of the people they are investigating. These sociologists sometimes refer to quantitative researchers as those who “measure everything and understand nothing.” Qualitative research fundamentally refers to that approach to the study of the social world which seeks to describe and analyse the culture and behaviour of humans and their groups from the point of view of those being studied.

As we have discussed earlier that quantitative data are data in a numerical form: for example, official statistics on crime, suicide and divorce rates. By comparison, qualitative data are usually presented in words. These may be a description of a group of people living in poverty, providing a full and in-depth account of their way of life, or a transcript of an interview in which people describe and explain their attitude towards and experience of religion. Compared to quantitative data, qualitative data are usually seen as richer, more vital, as having greater depth and as more likely to present a true picture of a way of life, of people’s experiences, attitudes and beliefs.

 

Participant observation, unstructured interview, focus group discussion, life-history or case study method are some of the major methods or techniques of data collection in qualitative research. The main intellectual undercurrents which tend to be viewed as providing qualitative research with their distinct methodology are-

 

1.phenomenology- as explained by Schutz, by a series of common sense constructs , we have pre interpreted the world which we experience as the reality of our daily lives, which becomes problematic while doing research. Thus phenomenology attempts to view human behaviour as a product of how people interpret their world, which resolves the problem of pre interpretation while observing research.

 

2.symbolic interactionism- it views social life as an unfolding process in which the individual interprets his or her environment and acts on the basis of that only.

 

3.verstehen- it suggests for the empathic understanding of human behaviour i.e. by putting yourself in the shoes of actor. It was primarily propounded by weber.

4.ethnomethodology- study of society ( and how social order is produced) through the process of interactions. For instance, malionwski spent about 2 years in trobriand island , new guinea to do this ethnography by observing them.

 

The characteristics of qualitative research methods-

Bryman then expounds some of the features of qualitative research in sociology, which are discussed below:



1.    Empathetic description of social reality: The most fundamental characteristic of qualitative research is its express commitment to viewing events, actions, norms, values, etc. from the perspective of the people who are being studied.

2.    Contextualism: Qualitative research exhibits a preference for contextualism in its commitment to understanding events, behaviour, etc. in their respective context. It is almost inseparable from another theme in qualitative research, namely ‘holism’ which entails an undertaking to examine social entities – schools, tribes, firms, slums, delinquent groups, communities, or whatever – as wholes to be explicated and understood in their entirety.

3.    Emphasis on processual dimension: Qualitative research views social life in processual, rather than static terms. The emphasis on process can be seen as a response to the qualitative researcher’s concern to reflect the reality of everyday life which, they tend to argue, takes the form of streams of interconnecting events. The general image that qualitative research conveys about the social order is one of interconnection and change.

4.    Flexibility: Qualitative researchers tend to favour a research strategy which is relatively open and unstructured. Such strategy allows them access to unexpectedly important topics which may not have been visible to them had they foreclosed the domain of study by a structured, and hence potentially rigid strategy.

Some sociologists, in recent years, have questioned the need for such a rigid division between quantitative and qualitative methodology and have advocated combining the two approaches. Alan Bryman has suggested a number of ways in which a plurality of methods – a practice known as triangulation – can be useful.

 

1.    Quantitative and qualitative data can be used to check on the accuracy of the conclusions reached on the basis of each.

2.    Qualitative research can be used to produce hypotheses which can then be checked using quantitative methods.

3.    The two approaches can be used together so that a more complete picture of the social group being studied is produced.

4.    Qualitative research may be used to illuminate why certain variables are statistically correlated. For example, Durkheim concluded in his study on suicide that the rate of suicide varies from religion to religion because of their varying degree of solidarity. 

Bryman believes that both quantitative and qualitative research have their own advantages. Neither can produce totally valid and completely reliable data, but both can provide useful insights into social life. He argues that each has its own place and they can be most usefully combined. Generally, quantitative data tends to produce rather static pictures, but it can allow researchers to examine and discover overall patterns and structures in society as a whole. Qualitative data is less useful for discovering overall patterns and structures, but it does allow a richer and deeper understanding of the process of change in social life. And thus bryman gives the concluding remark that both are integral to sociology.

 

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